Reverse Mentoring to Maximize Using Social Media
I started using Facebook recently. Interestingly enough, it was my 13 year old daughter that was my top advisor. She had been using Facebook for a while and knew the ins and out of it very well.
Sylivia Ann Hewlett published a reverse mentoring article earlier this summer in a Harvard Business Review blog recommending us older folks get ourselves a mentor. She touts what Time Warner did by formalizing a reverse mentoring program where Gen Y kids (the 70 million-strong demographic born between 1979 and 1994) are paired up with TW executives to provide one-on-one mentoring on how these technologies are changing the media business.
I did this myself when I hired some interns earlier in this summer. They’re all back at college for the fall semester, but they were super for helping to make the best use of the Twitter, Facebook, youTubes and the other dozen or so tools we can use to promote ourselves online.
Job hunting has changed drastically in the past several years. Networking in different forms is the top way according to just about every source I can find. (See my “Pocket Resume Mentality” and ” LinkedIn Mary Elizabeth Bradford” articles.) And these technologies help in exactly the place where we can use them – in finding that hiring manager that needs you to fill an open position.
So what better way come up to speed on these technologies than to leverage the talents of some high school or college student. Have them help you cross the knowledge gap and turbo charge your networking by using this new media. Hey, in return you can mentor them in the areas where they need. It’s a win for both of you.
Hope this helps!