Keith Ferrazzi’s “Whose Got Your Back” Is Here to Bring You Support
Ferrazzi’s author of “Whose Got Your Back” appeared on “Good Morning, America” promoting his his book this morning. You can listen to the GMA story at this link. In this new book, the author of “Never Eat Alone” is saying that we all need “lifeline relationships” that can help launch us towards our goals. Friends very often aren’t willing to be completely honest with us. Sometimes even our spouses are hesitant to be completely sincere.
Ferrazzi is promoting this grouping of individuals, and GMA created a test group to test out Ferrazzi’s concept, who are committed to helping each other attain their goals. In the GMA group, they had someone who was unemployed. A person who was working to grow their business. A singer who wanted to lose weight and a programmer that wanted to move ahead with his career. Together they supported each other through their struggle and got results. They got the results they wanted.
I’ve already downloaded an audio copy of the book and, if this is what I think it is, may consider promoting or organizing a program helping to form these groups or teams. At Back on Track Network, we have experimented with something similar and the feedback was positive. Maybe we can leverage Ferrazzi’s formlized program to bring this idea to the job seekers among us (and the employed too).
Please let me know what you think.