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You’re Fired! Part 3 – What's All This Web 2 Point Oh My God?

1 December 2009 Written by: Orietta Ramirez 7 Comments
You’re Fired! Part 3 – What's All This Web 2 Point Oh My God?

(This article continues where OERamz’s second article “You’re Fired! Part 2- Making A Graceful Exit left off.)

Had to get over the shock and numbness that followed – was that Day 2 or Day 20? I lost all sense of time and reality, but had to pick myself up and start with a plan of attack. Given the difficult market, and the holidays, I accepted the fact it would take a month or two (if only).

The holidays came and went, fast forward to the New Year. Had to come out from the under covers and face the cold cruel world of unemployedness! Savored the fact that I was home to watch the memorable inauguration and was inspired. So what were my next steps going to be?

  • Update resume, check.
  • Confirm references, check.
  • Sign up for unemployment (first time ever, and would only need a month or two, she foolishly believed),
  • check, check.

“Next?” she asks confidently.

There I was staring at my laptop screen, with LinkedIn, Facebook, Twitter banners jumping out on how to do the right job search, how to market yourself, and a new phrase “how to brand yourself” …what is, what is???? (a lá George Lopez). Why would I want a brand and what does it have to do with me!? Had I been out of the job market that long that I had no concept of how the Internet worked? I was told, it was no longer the world wide web but rather Web 2.0 … heck, I didn’t even know how 1.0 worked!? … Oh yeah, my head was spinning.

The researcher in me came to the forefront, as I was up for the challenge (ha!). There are many resources, some complimentary and some at a cost from which to pick. I was forced to face the fact that I would have to give up my privacy, join a number of online services (worst yet, add a picture!!), and attend tele-seminars, webinars, conference calls, etc. I immersed myself in a “self-help” mode by taking advantage of all the free services and signed up for no less than two webinars per day. That was my way of justifying that I was “job searching”.

The reality of the matter was I had no clue what I was searching for. The more information I gathered, the more overwhelmed I became. Do I write a resume first and then look for work? Do I target each resume for the specific opening I found (that sounds like lots of resumes)? Moreover, I kept coming back to “branding”. Sounded painful to me, and was/is no easy task! Blogging, creating a website or an SEO (what is, what is!!??) Selling me, that is, marketing my skills sets, experience, background, etc. I was not comfortable self-marketing, felt a bit braggadocios and arrogant, go figure!

That brings me to shifting what I believe was my ego (and probably my id and superego to boot). Why is it so difficult to sell yourself? Why do you believe that it is bragging versus marketing oneself? Why could I not tell the prospective employer what an awesome employee I have been and will be, and how lucky they would be to get me? Better yet, let the recruiter make me shine, so all I had to do was show up for the interview .. easier said then done.

How could I de-personalize myself and sale me as a product? It just did not “feel” right. Not sure if it was the remnants of having been laid off and thus the self-esteem and self-confidence were shot. Or was it that I was still dealing with the anger, frustration, sense of betrayal, and thus the dilemma of being in the position of having to ask, no, really, beg for a job!?

That is when I took a step back. The crux was that I HAD to take the emotional quotient out of this process. It was time for the dreaded “self-evaluation/self-assessment” phase. Who truly wants to analyze oneself and one’s decisions regarding career, goals and dreams? I know, not me! Oddly enough, my search had only just begun (do you hear The Carpenters?)lol

How did you adjust to marketing yourself, or could you? Were you comfortable going on the various social media networks and putting yourself “out there”? What were the lessons learned while using these venues?

Next Tuesday’s OERamz episode “You’re Fired! Part 4 – I Dare Not Go It Alone.

Orietta E. Ramírez (pen name OERamz) is a native New Yorker, born in Brooklyn, raised in The Bronx, and presently calls home in Dutchess County, New York. Pedagogically, her claim to fame, as she puts it, is that she shares Cardinal Spellman H.S. as her alma mater with the distinguished Associate Supreme Court Justice Sonia Sotomayor, Fordham University with Vince Lombardi and Steve Bellán, first Latin American to play Major League Baseball, and with Geraldo Rivera, another Brooklyn Law School alum. A first generation Chilean-American, she is a dynamic bilingual lawyer, employee relations advocate and project manager, with experience in human capital administration, audit and risk management. While leveraging her legal and compliance background as an HR partner, she incorporates her expertise on projects and in business relationships with a focus on diversity and inclusion as well as talent management. She is an avid reader and includes salsa dancing among her extracurricular activities, and is always open to all that is intriguing and challenging, which offers new opportunities for thought.


Orietta Ramirez is a native New Yorker, born in Brooklyn, raised in The Bronx, and presently calls home in Dutchess County, New York. Pedagogically, her claim to fame, as she puts it, is that she shares Cardinal Spellman H.S. as her alma mater with the distinguished Associate Supreme Court Justice Sonia Sotomayor, Fordham University with Vince Lombardi and Steve Bellán, first Latin American to play Major League Baseball, and with Geraldo Rivera, another Brooklyn Law School alum. A first generation Chilean-American, she is a dynamic bilingual lawyer, employee relations advocate and project manager, with experience in human capital administration, audit and risk management. While leveraging her legal and compliance background as an HR partner, she incorporates her expertise on projects and in business relationships with a focus on diversity and inclusion as well as talent management. She is an avid reader and includes salsa dancing among her extracurricular activities, and is always open to all that is intriguing and challenging, which offers new opportunities for thought.

You can learn so much about this author by clicking here.

7 Comments »

  • uberVU - social comments said:

    Social comments and analytics for this post…

    This post was mentioned on Twitter by CareerJockey: Your Fired! Part 3 – What’s All This Web 2 Point Oh My God? I’d love to get you thoughts. http://ow.ly/Hnox

  • Israel Garcia said:

    Orietta,

    This post is sublime, you know how much I liked the one before, but this part is a thought-provoking part. Congrats! I really enojyed with the term “marketing my skills sets” it’s what people mistakenly does here on social media, no way! Help, advice, offer guidance, share content, be authentic and above all be inspiring, be sure you’ll have a piece of sky :)

    Thanks for sharing

  • Liz said:

    Great job writing this piece Orietta…. It is hard to admit that sometimes our ego does not allow us to move forward (as easy) to what we want and that we Latinas must understand that we need to have a resume ready at all times, a plan A, plan B and plan C and maybe a plan D even when we have “an excellent” job. As you experienced (and I did too), you never know when they are going to say bye bye

  • Antonio Rivera said:

    Orietta, you capture the essence of the trasformation process that we need to go through in order to land a job in the ‘new’ world. Well done!

  • Oriette's You're Fired! Part 4 - The Mentors That Guide Us in Life | Career Jockey said:

    […] by: Orietta E. Ramirez No Comment (This article continues where OERamz’s third article “You’re Fired! Part 3 – What’s All This Web 2 Point Oh My God?” left […]

  • Oriette's You're Fired! Part 4 - The Mentors That Guide Us in Life | CareerJockey said:

    […] Orietta E. Ramirez 4 Comments (This article continues where OERamz’s third article “You’re Fired! Part 3 – What’s All This Web 2 Point Oh My God?” left […]

  • Your Fired! Currently Lookin' - Making a Graceful Exit | Career Jockey said:

    […] tuned for OERamz’s next article “You’re Fired! Part 3 – What’s All This Web 2 Point Oh My God?.” Orietta E. Ramírez (pen name OERamz) is a native New Yorker, born in Brooklyn, raised in The […]

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